Handbook for Hacks is a book of dead simple methods for having great advertising ideas. Each book includes:

  • 160 real paper pages
  • 25 illustrations by Maria Jesus Contreras
  • 1 overview of how marketing works so you know what makes a good idea
  • 4 foolproof methods for having advertising ideas, complete with sample campaigns
  • 13 creative principles to guide your creative wanderings
  • 39 pages of cheatsheets and thought-starters

"This book helps take the fear out of the blank page. I wish I had this book when I was starting out."


Erik Fahrenkopf
Creative Director at Weiden + Kennedy 

"I am reading and annotating this book as I take a hot morning bath. I hate self-help books, I prefer self-hate books like this one. I think I am going to recommend this book to friends and colleagues."


Prof. Roger Malina
Physicist, Astronomer, Executive Editor at MIT Press

"This is the book I wish I had 15 years ago when I fell backwards into advertising."


Ryan McDaid
Head of Strategy
at Mojo Supermarket