Art Direction

Please email andrew@schoolforhacks.com if you’re interested.

OVERVIEW

This 8-week, 2-hour per week course is limited to 10 people, so we can really work on honing your skills together. You'll learn the basics of being an advertising art director, learning the fundamentals of design, imagery, and motion and how to apply them in a constantly changing media landscape. More importantly, you'll learn how to define your point of view and direct your vision to bring it to life.

CLASS OUTLINE

Visual Fundamentals

• Type

• Color

• Graphic + Illustration

• Layout

• Photography

• Motion

Art Directing Fundamentals

• How to create a look and feel

• How to visually articulate concepts

• How to art direct productions

• How to art direct a campaign across different executions

Homework

Each week you'll have an exercise and we'll discuss your work in class to make sure you're applying the principles you're learning.

TEACHER

Your instructor is Dave Haller, a Creative Director at Major who has been art directing for global brands like Coca-Cola, Smirnoff, Toyota, Samsung, ASICS, Goose Island, W Hotels, Showtime, Verizon, Wild Turkey, Guinness, and Red Stripe.

He's also the co-author of Handbook for Hacks.