Copywriting

Please email andrew@schoolforhacks.com if you’re interested.

WRITE MORE BETTER

This 8-week, 2-hour per week course is limited to 10 people, so we can really work on honing your writing together. You'll learn the basics of being an advertising copywriter, learning the fundamentals of good writing and how to apply them in a constantly changing media landscape. Because being a good copywriter has nothing to do with understanding formulas or hooks or any of the gimmicky things other courses try to teach you. To be a good copywriter is to be a good writer. And that's what this course will teach you how to do.

CLASS OUTLINE

Writing Fundamentals

• Voice and Tone

• Poetry

• Jokes

• Stories

Copywriting Fundamentals

• Taglines

• Headlines, Subheads, and Social Post Copy

• Long Copy Ads like Anthems

• Scripts for Audio and Video

Homework

Each week you'll have an exercise and we'll discuss your work in class to make sure you're applying the principles you're learning.

PREVIOUS STUDENTS

“If you're looking to express your beliefs through writing and generate revenue while doing so, this class is a must. You're bound to get more than your money's worth.” - Manuela

“Andrew’s class was the sharpest and most soulful introduction to copywriting I could have asked for.” - Lily

“This class is not only extremely insightful but it's also quite fun! I highly recommend it to anyone looking to learn how to write copy for various scenarios or anyone looking to brush up on their copywriting skills.” - Ellie

TEACHER

Your instructor is Andrew Fatato, a Creative Director at Major who has been writing for global brands like American Express, Showtime, Smirnoff, McDonalds, Barilla, Match Group, ABInBev, Visa, Vox, Wild Turkey, Dole, and like a lot of others, for 14 years.

He's also the co-author of Handbook for Hacks.