Handbook for Hacks

$25.00

Handbook for Hacks is a book of dead simple methods for having great advertising ideas. Each book includes:

160 real paper pages
25 illustrations by Maria Jesus Contreras
1 overview of how marketing works so you know what makes a good idea
4 foolproof methods for having advertising ideas, complete with sample campaigns
13 creative principles to guide your creative wanderings
39 pages of cheatsheets and thought-starters

REVIEWS

"This book helps take the fear out of the blank page. I wish I had this book when I was starting out."

Erik Fahrenkopf, Creative Director at Weiden + Kennedy

"I am reading and annotating this book as I take a hot morning bath. I hate self-help books, I prefer self-hate books like this one. I think I am going to recommend this book to friends and colleagues."

Prof. Roger Malina, Physicist, Astronomer, Executive Editor at MIT Press

"This is the book I wish I had 15 years ago when I fell backwards into advertising."

Ryan McDaid, Head of Strategy at Mojo Supermarket

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